Elevating the voices of older adults through vibrant, inclusive and intergenerational communication.
THE PERCEPTION PROBLEM
The organization is a group of privileged people doing things together based on their self-interest.
THE PERCEPTION POSITIONING
New strategic messaging, based on the Reframing Communications model, demonstrates how The Village is changing the narrative on age and aging through inclusiveness, engagement, health and wellness, intergenerational relationships and purpose.
THE OUTCOME
Inclusive and intergenerational messaging is dismantling outmoded concepts of aging
New mission statement and guiding principles
New strategic messaging for public facing platforms, including website, social media, annual reports, collateral materials and annual appeals
