Human services are often viewed as a handout and something only certain people need. Years of funding cuts reinforced the idea that these services are optional rather than essential.

A statewide digital campaign repositioned human services as critical infrastructure supporting people at every stage of life. The Our Shared Human Story campaign emphasized connection, dignity, and the role human services play in strong communities.

• Developed a strategic communications plan aligned with mission and public value
• Launched the organization’s first statewide awareness campaign
• Produced a public awareness video
• Updated brand identity, website, and tagline: Human Services Matter to ALL of Us
• Increased website traffic fourfold
• Strengthened social media engagement