Restorative justice is often misunderstood as being “soft on crime.” This perception limits public understanding of restorative justice as a credible and effective response to harm.

A multi-layered communications strategy reframed accountability as something that can be rooted in responsibility, repair, and restoration, not punishment alone. The work positioned community-led restorative justice as a proven approach that reduces violence and lowers court and detention admissions.

• Developed a comprehensive strategic communications plan
• Launched RJ Hubs’ first public awareness campaign and video
• Created the tagline: Bridging Relationships. Healing Communities.
• Strengthened brand positioning through logo and website updates
• Increased visibility through digital, radio, and transit outreach
• Established a consistent social media voice
• Increased website traffic and engagement across platforms