RJ Hubs of Chicago
SERVICES
A multi-faceted awareness campaign demonstrates how restorative justice is inextricably linked to human potential and community healing.
THE
PERCEPTION
PROBLEM
Restorative justice is widely misunderstood and viewed as soft on crime.
THE
PERCEPTION
POSITIONING
A multi-faceted awareness campaign emphasizes how this community-led restorative justice approach is a solution that promotes direct accountability for harm through conflict resolution and healing as an outcome rather than punishment and incarceration.
THE
OUTCOME
A comprehensive plan guides marketing, branding and strategic communication Control of the narrative on restorative justice A new public awareness campaign A new tagline: Bridging Relationships. Healing Communities. RJ Hubs' first-ever awareness video Enhanced brand positioning (new logo design and website refresh) Increased visibility with digital, radio and public transit ad buys New social media presence Increased website traffic and social media engagement
CREATIVE
