Illinois Partners for Human Service
SERVICES
A digital campaign highlights how human services throughout Illinois are essential at every stage of life.
THE
PERCEPTION
PROBLEM
People think human services are a handout. This perception has only increased amid years of State funding cuts and doomsday budget scenarios.
THE
PERCEPTION
POSITIONING
A new digital campaign highlights how human services are essential at every stage of life; emphasizes our interconnectedness; and demonstrates that when communities thrive, we ALL benefit.
THE
OUTCOME
A comprehensive plan guides marketing and strategic communication Shifted focus on impact and storytelling through Our Shared Human Story campaign Created Illinois Partners' first-ever public awareness video Enhanced branding with a complete website redesign and logo refresh New tagline: Human Services Matter to ALL of Us 4x more total website traffic Increased social media engagement
CREATIVE
